5 Ways Good Copy Can Turbocharge Consulting Boutiques’ Inbound Marketing

Have you heard that in a desperate effort to win the Second World War, British scientists had come up with the sinfully sumptuous idea of feeding Hitler with female hormones, so over time, he would have become as docile and submissive as his younger sister, Paula Wolf?

This great strategy, as explained in Professor Brian Ford’s book, Secret Weapons: Technology, Science and the Race to Win World War II, was that British spies would mix oestrogen into Moustache Dolfie’s meals, and slowly but surely he would “calm down”, so the Allies could reason with him.

The other piece of British warfare imbecility to win the war was by putting glue onto Nazi soldiers’ boots and sticking them to the ground.

So much fuss for nothing. Or as good ol’ Willie wrote a few years ago, “Much Ado For Nothing” .

And the interesting thing is that this is happening in so boutique consultancies as well.

They hire some marketing agencies to do some inbound marketing FOR the firm, but overlook one key element.

Then soon the whole inbound effort collapses, using George Bernard Shaw’s words, like a pricked bladder.

So, let's see what good sales copy can do to your inbound marketing efforts in this terrifyingly terrific episode of Commando Consulting, expertly entitled, 5 Ways Good Copy Can Turbocharge Consulting Boutiques’ Inbound Marketing

Enjoy!